LendingTree adds AI-powered rate matcher for faster approvals
LendingTree has introduced an upgraded loan comparison engine in 2025 that uses AI to match borrowers with the most suitable personal, auto, and home loan options in under 60 seconds. The platform now pulls real-time quotes from over 300 lenders in the U.S.
Personalized lending: Your credit, your rates
Consumers can now input basic details like loan amount and credit score, and LendingTree returns offers tailored to individual profiles — no hard credit pull required. This makes it a top result for searches like “compare personal loan rates USA 2025” and “auto loan comparison tool online”.
LendingTree’s mobile app drives 70% of new traffic
With mobile usage at an all-time high, LendingTree’s app now accounts for more than two-thirds of its loan searches. The app integrates credit monitoring, lender reviews, and real-time loan updates — boosting engagement in high-converting verticals.
LendingTree’s ability to provide competitive loan offers instantly is reshaping how Americans shop for financing. As loan rates fluctuate in 2025, users continue turning to trusted comparison sites to find the best personal and auto loan deals.